{"id":5414,"date":"2019-03-19T09:45:41","date_gmt":"2019-03-19T08:45:41","guid":{"rendered":"http:\/\/pruebasovejanegra.com\/inka\/?p=5414"},"modified":"2023-02-08T10:09:00","modified_gmt":"2023-02-08T09:09:00","slug":"que-es-el-performance-marketing","status":"publish","type":"post","link":"https:\/\/inkamarketing.es\/blogs\/que-es-el-performance-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing de Resultados?"},"content":{"rendered":"<p>Mejor conocido como <strong>marketing de resultados<\/strong> es la disciplina donde el anunciante s\u00f3lo paga por resultados obtenidos. Actualmente las empresas buscan m\u00e1s este tipo de servicios, porque es la mejor forma de asegurar el retorno de su inversi\u00f3n<strong> (ROI)<\/strong>.<\/p>\n<p>Cuando hablamos de objetivos hacemos referencia a una conversi\u00f3n, ya sea venta en un e-commece, registro en una landing page o una suscripci\u00f3n de una plataforma tecnol\u00f3gica.<\/p>\n<p>En el <em><a href=\"\/performance-marketing\/\"><strong>performance marketing<\/strong><\/a><\/em> el anunciante ya no paga por clic <strong>(CPC)<\/strong> o por impresi\u00f3n <strong>(CPM),<\/strong> sino por lead <strong>(CPL)<\/strong> o por venta <strong>(CPA).<\/strong><\/p>\n<p>En estas acciones la tecnolog\u00eda cobra una importancia especialmente relevante para poder realizar un tracking de todo el proceso de captaci\u00f3n y poder medir las conversiones.<\/p>\n<h2>Cualidades del Performance Marketing<\/h2>\n<ul>\n<li><strong>Posibilidad de medir el ROI de las acciones de captaci\u00f3n<\/strong>. a comparaci\u00f3n de los modelos tradicionales CPM y CPC, que son utilizados para generar branding y tr\u00e1fico en el web, se hace dif\u00edcil identificar las conversiones a ventas o registros. En el caso del CPM, solo identificamos el n\u00famero de impresiones que se han mostrado un anuncio determinado. En el CPC, podemos determinar qui\u00e9n ha llegado a nuestra landing page, sin embargo no conoces lo que sucede con el usuario. En cambio, cuando hablamos de CPL o CPA, todo el proceso esta trackeado con p\u00edxeles, de esta forma puedes saber qu\u00e9 hace exactamente cada usuario en una landing page o en e-commerce<\/li>\n<li><strong>Objetivos enfocados en resultados<\/strong>. Normalmente suelen ser ventas o leads. Esto nos permitir\u00e1 saber cu\u00e1l ha sido el ROI de la estrategia de marketing online.<\/li>\n<li><strong>Optimizaci\u00f3n y monitorizaci\u00f3n<\/strong>. Identificar los proceso de conversi\u00f3n Mejorar nos ayuda a poder optimizar de forma constante las campa\u00f1as. Si conocemos los soportes y estrategias que mejor est\u00e1n dando mejores resultados, podemos diversificar el presupuesto a esos canales, y descartar las acciones que no convierten. Adem\u00e1s, gracias a la tecnolog\u00eda todo se mide a tiempo real (clic, leads y conversi\u00f3n), esto nos ayudar a definir KPI\u2019s para controlar las campa\u00f1as continuamente. El secreto est\u00e1 en un an\u00e1lisis continuo para mejorar las estrategias de captaci\u00f3n.<\/li>\n<li><strong>El anunciante no asume el riesgo<\/strong>. Es decir que la inversi\u00f3n es con base a los resultados que se definan. Con el <strong>performance marketing <\/strong>el riesgo es m\u00ednimo y permite realizar costes estimativos de cu\u00e1nto costar\u00e1 cada campa\u00f1a.<\/li>\n<li><strong>Variedad de estrategias y soportes<\/strong>. Las estrategias de <strong>marketing de resultados <\/strong>despliegan su potencial a trav\u00e9s de acciones de canales online: <strong>email marketing<\/strong>, display o <strong>lead generation<\/strong> (co-registro, sponsoring o survey)<\/li>\n<\/ul>\n<h2>\u00bfPor qu\u00e9 elegir acciones de Performance Marketing?<\/h2>\n<p>Razones para que comiences a planificar estrategias de <em><a href=\"\/performance-marketing\/\"><strong>performance marketing<\/strong><\/a><\/em> desde este mismo instante. Est\u00e1n sacadas de un estudio de <em>Cake Marketing<\/em> y de seguro lograremos convencerte:<\/p>\n<ul>\n<li>El marketing y la publicidad digital es la disciplina con el crecimiento m\u00e1s grande.<\/li>\n<li>Por cada 1$ invertido se consigue un retorno de 11$.<\/li>\n<li>Lo recomiendan el 93% de las empresas que han realizado campa\u00f1as de <strong>performance marketing<\/strong>\u00a0que aplican el <em>performance optimization<\/em> en su departamento de <strong>marketing<\/strong>.<\/li>\n<li>El <em><a href=\"\/performance-marketing\/\"><strong>performance marketing<\/strong><\/a><\/em> ver\u00e1 aumentada su eficacia gracias a las tecnolog\u00edas basadas en la inteligencia artificial. Que ayudar\u00e1n a conocer mejor al usuario y logren aumentar el ROI y optimizar las campa\u00f1as a tiempo real.<\/li>\n<\/ul>\n<p><!--CTA--><\/p>\n<div class=\"col-sm-9\" style=\"text-align: center;\">\n<div class=\"text-center bg-primary-multiply position-relative overflow-hidden px-3 py-6 h-100\">\n<h2 class=\"mb-3 display-6\"><a class=\"text-white-stroke\" href=\"https:\/\/inkamarketing.es\/performance-marketing.php\">Comienza ahora<\/a><\/h2>\n<p><a class=\"btn btn-line text-white mb-0\" href=\"https:\/\/inkamarketing.es\/contacto\">Comienza tu estrategia de marketing<\/a><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"bg-primary-multiply position-absolute top-50 start-50 translate-middle z-index-n9 alignnone\" src=\"https:\/\/inkamarketing.es\/assets\/images\/about\/05.jpg\" alt=\"Estrategia Amazon Marketing\" width=\"770\" height=\"770\" \/><\/p>\n<\/div>\n<\/div>\n<p><!--CTA FIN--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mejor conocido como marketing de resultados<\/p>\n","protected":false},"author":1,"featured_media":22210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[34,3],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-estrategia-de-marketing","tag-performance-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el Performance Marketing - Inkamarketing Agencia de Marketing<\/title>\n<meta name=\"description\" content=\"Performance Marketing. 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