{"version":"1.0","provider_name":"Inkamarketing","provider_url":"https:\/\/inkamarketing.es\/blogs","author_name":"Inkamarketing","author_url":"https:\/\/inkamarketing.es\/blogs","title":"La Investigaci\u00f3n Cualitativa","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"PJ1MyhQCXk\"><a href=\"https:\/\/inkamarketing.es\/blogs\/que-es-la-investigacion-cualitativa\/\">Investigaci\u00f3n Cualitativa: qu\u00e9 es y para qu\u00e9 sirve<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/inkamarketing.es\/blogs\/que-es-la-investigacion-cualitativa\/embed\/#?secret=PJ1MyhQCXk\" width=\"600\" height=\"338\" title=\"\u00abInvestigaci\u00f3n Cualitativa: qu\u00e9 es y para qu\u00e9 sirve\u00bb \u2014 Inkamarketing\" data-secret=\"PJ1MyhQCXk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/inkamarketing.es\/blogs\/wp-content\/uploads\/2022\/04\/encuesta_cualitativa.jpg","thumbnail_width":920,"thumbnail_height":400,"description":"\u26a0\ufe0fLa investigaci\u00f3n cualitativa\u26a0\ufe0f es todo el conjunto de t\u00e9cnicas destinadas a recoger datos no estandarizados pero que pueden resultar de gran utilidad para nuestros prop\u00f3sitos. Para una investigaci\u00f3n, hay que tener en cuenta otro tipo de m\u00e9todos de recopilaci\u00f3n de informaci\u00f3n como los llamados focus group\ud83c\udff3\ufe0f. Con esto lograremos obtener una cantidad de datos y matices que de otra forma no hubi\u00e9ramos sido capaces de obtener\ud83e\udde9"}